Smriti Saluja

Smriti is a Clients and Markets Partner and the Chief Marketing and Communications Officer at BDO in India. She has 17 years of experience in integrated marketing communications, brand strategy, advertising, and public relations. Her expertise includes understanding the business's strategic vision and aligning brand communications for effective market positioning. 

With her experience in understanding business requirements and translating them into strategic marketing and business development initiatives, she oversees the effective implementation of several GTM campaigns, helping business grow. She has also been actively involved in promoting business in the India-UK corridor, working with key referrers and associations with the objective of augmenting bilateral trade. 

Smriti is a member and contributor to the International Brand Marketing Committee (IBMC), a 12-member board formulated exclusively to support the Global Leadership Team and Global Office at BDO in achieving their objectives with respect to the BDO brand and its international market position. 

Education

• Management Development Program on BUILDING POWERFUL BRANDS, MICA – Institute of Strategic Marketing & Communications 

• Post Graduate Certification in Advertising Management & Public Relations, MICA – Institute of Strategic Marketing & Communications 

• Master of Business Administration – Marketing & HR, Indore University 

• Bachelor of Commerce, Jabalpur University

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