Over the years, India’s Beauty and Personal Care (BPC) market has witnessed a transformational shift, including change in perspectives, trends, consumption patterns and preferences. Additionally, a diverse and evolving consumer base, increasing disposable incomes, rising awareness and the growth of digitisation and e-commerce are further contributing to this evolution. These dynamics have made the industry one of the fastest-growing within the Indian economy, and India the sixth-largest BPC market globally.
Applying a deeper lens into this rapidly developing market, and piecing together expert perspectives, we at BDO in India are pleased to present THE BEAUTY REVOLUTION IN THE INDIAN MARKET - A detailed publication providing insights into the current and emerging trends within the BPC market.
The publication captures the growth drivers, logistical dynamics, interplay of new and established brands, and significant deal activities that are shaping the BPC ecosystem in unprecedented ways. It also packs insights from industry leaders and our experts, creating a comprehensive view of the industry and its underlying nuances.
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